All the research shows that fans want to be able to move their tickets on. So why do so few teams and venues offer customers the option to share or re-sell tickets? They are missing out on revenue and data.
We have produced what it claims is “the leading White Label, cross-platform solution for the sale and distribution of mobile tickets for sports, entertainment and arts”. Its latest customers including FK Austria Vienna, FC Basel 1893 and Karlsruher SC.
SELLING AND TRADING IS FUNDAMENTAL
Selling, trading or sharing goods and rights belongs to one of the most important activities in the history of mankind and keeping a reliable and trusted record of transactions has evolved alongside this historical narrative. Why has ticketing not embraced this reality?”
From the beginning it was our motivation – and our biggest challenge – to solve the current and emerging problems of the ticket market and to further develop it in a future-oriented way. Our solution makes it possible to establish a direct connection between clubs and customers so that a fully-regulated and transparent trade of tickets is guaranteed.
“The clubs do not only benefit from the solution of these problems now, but they also create considerable opportunities to be more commercially successful – as well as more adaptable – to new requirements in the future. By this it means such ideas as professional sales engines and personalised ticketing. The mobile device will become the ticket management system and will replace the physical ticket at the same time.”
WHO IS IN YOUR STADIUM?
One of the key benefits of the solution is the data that is collated. Our first customers are already able to collect very useful statistics that show the behaviour of their ticket-buying customers. For example, at one club, up to 80% of transferred tickets will be transferred within the last 24 hours before the start of the game.
On average of 60% of these transferred tickets are actually given as a gift and only 40% are sold. Of the total amount of transferred tickets, over 80% will be transferred via mobile devices and 20% by Email.
These headlines reinforce the benefits of offering fans a simple method of exchange or transfer. The cost of no-shows at events is a hidden real cost to the events industry. We research indicates the average football club is missing out on €1.5m per season by not offering a solution for potential no-shows. The keyper solution has been launched as an alternative to the controversial secondary ticketing market which takes money away from clubs.
SETTING THE TRADE RULES
This development shows us very strongly that the potential customers of tomorrow need a fast, secure, easy and mobile service to actively manage their ticket and related services. The customer wants to have the opportunity to transfer the ticket at the last minute – perhaps because of illness or a change in diary commitments. Our system provides this service but, most importantly, we let the club or ticket seller to decide the criteria which sets who, how and when the ticket can be shared or passed on.
With us, any kind of transaction between customers and suppliers or distributors can be executed in a fast, easy, secure and rule-based way.
Our solution is platform agnostic – it can plug into any ticketing platform which has a decent API.
No matter what kind of underlying system or platform is involved, we uses as a KEY the PERson to ensure that customer rights and connections are granted and secure, anytime, everywhere.